Activated Records stands as a leading force in the Hard Dance music industry, providing a full-scale label structure, artist management, media production, and event branding. The brand embodies professionalism, innovation, and passion for electronic music, delivering high-quality music releases, top-tier branding strategies, and industry-leading artist development.

The journey began in 2016, when Kevin Schrötter, now CEO & Founder, launched Activated as an event series dedicated to Hardstyle music. What started as a platform for high-energy events quickly evolved into something much greater. 

In 2021, together with his business partner Nils Puschmann, Activated transformed into a full-fledged music label, providing a structured foundation for artists, producers, and industry professionals.

Since then, Activated Records has been on a constant upward trajectory, gaining recognition in the global electronic music scene. The label is committed to shaping the future of Hard Dance, offering cutting-edge sound production, professional artist management, and impactful branding solutions.

Our Mission:
To create a strong, innovative, and globally recognized Hard Dance music network that pushes boundaries and sets new industry standards.